Projects / Rush Cars
Rush Cars — Showcasing luxury cars online
For Rush Cars AG in Emmen we developed a modern web platform that puts exclusive vehicles like Ferrari, McLaren and Bugatti in the spotlight.
- 12+statically prerendered pages
- ENEnglish as primary language
- 30+vehicles in showroom
- 98Lighthouse Performance score
Luxury vehicles · Emmen Lucerne
Digital showroom for exclusive brands
Rush Cars AG in Emmen specialises in buying and selling exclusive luxury vehicles. The website needed to match the brand's premium positioning — with elegant design, fast load times and a clear vehicle presentation.
Kovac Technologies built the entire platform from scratch: dark premium design, dynamic vehicle gallery, inquiry system for buying and selling, multilingual contact and SEO optimisation. The result is a digital showroom that builds trust and guides prospects straight to enquiry.
Live tour
Glimpses of the digital showroom
Home with hero
Premium hero with brand promise and direct entry into the vehicle gallery.
Vehicle Gallery
Clear presentation of all available luxury vehicles with filter and detail function.
Sales section
Structured sales area with vehicle inquiries and sale process.
Services
Overview of service offerings — buying, selling, brokering premium vehicles.
About Rush Cars
Brand story and team presentation with professional photography.
Contact
Direct contact path for inquiries — mail, phone and location info.
What we built
Six pillars of a luxury platform
Vehicle Gallery
Dynamic gallery with high-quality images, technical details and direct inquiry form per vehicle.
Premium Design
Elegant dark-mode design with golden accents — matching the luxury positioning of the brand.
Sales & Buy
Structured workflows for selling vehicles as well as buy-in inquiries — with valuation form.
Performance & SEO
Fast load times via Next.js, SEO-optimised for brand searches like 'Ferrari Switzerland' or 'McLaren Lucerne'.
Mobile-First Responsive
Fully optimised for mobile, tablet and desktop — from showroom browsing to contact form.
Build trust
About page, services overview and transparent contact paths for credible business initiation.
Tech stack
What's running under the hood
- Next.js with App Router
- Tailwind CSS with custom premium theme
- TypeScript strict
- Vercel Edge with ISR
- Optimised images via next/image
- Server Actions with Zod validation
- Schema.org AutoDealer + LocalBusiness
- Vercel Analytics
Outcome
What the platform delivers now
Premium web presence with fast load times, mobile optimisation and SEO foundation. Rush Cars AG positions itself as a credible luxury car dealer in Switzerland with clear inquiry paths for buying and selling.
View Rush Cars live →Live ansehen: rushcars.ch — Luxusautohaus Emmen Luzern
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